12 Best Ecommerce Marketing Strategies That Will Increase Traffic and Sales

Getting traffic to your store is one of the most difficult aspects of running a successful ecommerce business, and it is for this reason that you must market your company.

That is why we wrote this post: to give you some ideas on how to start getting your business out there! So let us get started…

1) Google Ads

Google is the world’s largest search engine, with billions of searches performed every day, and with Google Ads, you can pay to have your product appear at the top of some of these search results.

However, you must devote some time to learning how to run these ads and be prepared to make mistakes and have some campaigns fail (marketing is very much trial and error), but doing so as follows:

  • Keyword research that works
  • Keywords with low competition
  • Creating a reasonable daily/weekly budget

Can all improve your chances of success, and if a campaign does fail, analyze why it failed and look to learn from those mistakes so you don’t make the same mistakes in future campaigns.

2) SEO (Search Engine Optimization) (Search Engine Optimization)

Search Engine Marketing
A logical next step after running ads in Google search results is to optimize your store so that it appears in organic search results. While this is more difficult to do, it can be one of the most effective, with studies showing that conversion rates from organic search are more than 2.5 times higher than those from paid search.

There are numerous factors to consider when SEOing your ecommerce store, including:

  • Keyword investigation
  • Site architecture Site performance
  • Creating unique copy for all pages
  • Image enhancement
  • Internal tying
  • Blogging \Backlinks

An effective SEO strategy is site-wide, and it does take some time and effort to begin implementing it on your site, but as previously stated, when done correctly, it can have a positive effect on your bottom line.

However, you must understand that SEO is a long-term strategy that can take months or even years to implement depending on how competitive the niche is and how well the strategy is implemented.

3) Facebook advertisements

While some of the luster is fading from Facebook (and Meta in general), and running ads is less effective than it once was due to things like the iOS 14 update, Facebook still has one of the most diverse audiences of any social media platform.

This is due to the fact that they have users of all ages and have largely replaced independent forums as a place to build online communities, implying that they can still play a role in marketing your online store.

In order for your Facebook ads to be successful, you must understand:

  • What the campaign’s objective is
  • Who is your intended audience?
  • What is the size of your budget?

However, as with Google Ads, spending time learning not only how to run them but also learning from failed campaigns can help you refine the process and increase your chances of success.

4) Groups on Facebook

Selling through groups is another way to generate sales on Facebook, but you must take a tactile approach for this to work.

To begin, look for groups related to your niche and ask to join, but make sure to read the rules first because many groups do not allow selling or have created one specifically for selling, but even if a group does not allow selling, it can still be useful.

The one thing you don’t want to do is join a group and immediately begin spamming posts and comments promoting your products; this is a great way to get a bad reputation, be identified as a spammer, and be kicked out of the group; instead, do the following:

  • Add value to the group
  • Make informative posts.
  • Respond to questions
  • Develop a reputation as a helpful member of the community.
By doing so, you may be presented with organic opportunities to promote your business, such as people directly asking what you do (which happens), and if members become customers, they may recommend you to others in the future, which is great for hobbies and professions.

It’s a long game, but it can lead to word-of-mouth recommendations, which are the best form of marketing there is!

5) Increase Your Social Media Following Social Media Following

This appears to be one of those things that is easier said than done, but there are still opportunities to build a following on social media platforms such as:

  • Instagram (not as simple as it once was!)
  • Twitter
  • Linkedin
  • TikTok
To grow a following, you must actively create and share high-quality content that catches people’s attention and entices them to follow you.

Instead of constantly promoting your business, focus on providing value so that people feel like they benefit from following you rather than being sold to all the time.

But, to be most effective, you want to find the platform where your audience is most likely to be, and while many of these platforms overlap, some are simply better for some audiences than others, such as Linkedin, which works better for b2b than Instagram, which works better for b2c.

One strategy for determining where your audience is is to post the same content across multiple platforms for a set period of time (say, a month) and see which platforms have the best:

Interactions (like, follows etc) (like, follows etc)
Conversion rate of clicks
You will then see which platform(s) provides the best ROI, indicating that this is where you should concentrate your efforts.

6) Pinterest

Pinterest is a very unique social media platform in that, unlike other platforms where you post content, you create boards to share both your own and other people’s content, which is usually hosted elsewhere, such as:

  • Articles and blog posts (Typically, these are hosted on Pinterest)
  • Videos 
  • Infographics 
  • Products

However, you don’t want to constantly post your products on there because you won’t get much traction.

This is due to the fact that the goal is to create boards that are full of valuable information that people can access, as Pinterest effectively functions as a search engine if you provide them with links to amazing content that you have created.

Then they may visit your site and purchase products that you have linked to in your posts; this can be especially beneficial for hobby-related businesses.

7) Establish a YouTube Channel

You may be wondering how a YouTube channel can benefit your online store.

Simply put, YouTube is the world’s second largest search engine, with billions of users per day, many of whom are looking for products similar to yours.

Now, getting in front of the camera may seem intimidating (it isn’t), but once you get past that initial apprehension, it can be a lot of fun and also a great way to make money, but you must produce the right kind of content.

Again, direct product promotion will not work; audiences are too intelligent for that; however, you can provide them with value by producing:

      • How-to manuals

      • Tutorials
      • Comparisons of products

    Basically, show viewers how to do things or make a decision on which product is best, and let them know that you’ve left links to the products in the description.

    And it is surprising how many people will click on those links, with a percentage of those converting into paying customers. Additionally, there is a chance that your channel will be monetized, providing your business with an additional revenue stream.

    8) Social Media Advertising

    If all of that social media stuff sounds like too much work, you can simply pay these platforms to put your products in front of your target audience, and almost every platform out there offers ads, with the most notable being:

        • Instagram, Pinterest, Twitter

        • TikTok
        • YouTube

      The effectiveness of these ads is dependent on the type of product you are selling as well as your target market, but they may be worth a shot if you are not having much success with Google and/or Facebook or find them to be too expensive.

      9) Social Media Marketing

      Marketing Through Influencers
      Some businesses may be turned off by this one due to the media’s somewhat unhelpful perception of influencers, but when we talk about influencers, we aren’t necessarily talking about the selfie-taking, Instagram model.

      However, this perception is in many ways incorrect, because an influencer is anyone with a following or audience whose content can influence the purchasing decisions of their audience, and when you think about it like this, you quickly realize that there are many different types of influencers, across many platforms, such as:

          • YouTube 
          • Blogs

          • Linkedin 
          • Instagram

          • Twitter

        And why influencer marketing could be something to consider is that you get to leverage their audience, you don’t have to build your own, instead, you can ask them to promote your product.

        This will typically take the form of a sponsored post or video, and it may be a one-time or ongoing agreement. You will pay for this content, and it is also best to send them the product as well; if they like it, you may receive some free promotion at a later date.

        10) Affiliate Promotion

        Affiliate marketing is similar to influencer marketing in that you are leveraging someone else’s audience, but the relationship is different because you are effectively partnering with their business.

        They promote the product and earn a commission when a sale is made through their unique link (they are almost like sales agents for you) and if you provide a good product with an attractive commission, the affiliate has an incentive to promote your products.

        While you can collaborate with social media influencers for this, it is often preferable to work with affiliate partners whose content has a longer lifespan than social posts, which are frequently bloggers and YouTubers.

        When working with affiliates, the true key to success is to find the right partner (niche, audience, etc.) and then build a working relationship that will benefit both parties in the long run.

        11) Ebay, Amazon, & Etsy

        This may seem strange, but what if you could market your business while also selling products?

        That is exactly what you can do by selling through marketplaces, as these sites receive millions of visitors every single day, with a large percentage of these visitors looking to potentially buy what you are selling, which means you can add another sales channel to your business, but how can you market your online store with marketplaces?

        Unfortunately, you cannot directly market your company through your product listings, but you can do the following:

        Brand your marketplace store’s name, logo, and so on.

        Brand your packaging so that the customer knows who sent them the product.

        Include marketing materials with the order, such as a thank you note with a 10% off code if they buy directly from your website (don’t forget to include the URL!).
        Converting marketplace buyers can be difficult, but it is not impossible, and even if one out of every 100 becomes a direct customer, you have made 100 sales and gained a new direct customer, which is a win-win situation in anyone’s book.

        12) Email Promotion

        Email Promotion
        Acquiring new customers can be expensive and time-consuming, which is why you want to try to convert those customers from one-time buyers to repeat buyers, which is where email marketing comes in.

        There are several methods for capturing a customer’s email address, but two popular and proven methods are:

        When a customer visits your website, a pop-up appears, usually with a discount offer for signing up for the newsletter (can also improve conversion rates)
        Getting them to check a box in the checkout agreeing to join the list, or offering a promo code for a discount on their next order, can help increase sign-ups.
        You may also find more creative ways to get them to sign up, but once they do, you can send targeted emails with special offers, exclusive discounts, and early access to new products, essentially giving them access to things that people who aren’t on the list won’t have.

        However, don’t bombard their inbox with emails, as this can cause people to become frustrated and unsubscribe; instead, one or two emails per week with genuine value for the customer can be very effective.

        Final Thoughts :

        As previously stated, traffic and marketing are two of the most difficult challenges that ecommerce stores face, and finding something that works is often a case of trial and error, as well as having multiple marketing channels on the go.

        But one thing to remember is that you should not dismiss any marketing tactic until you have tried it and seen the results for yourself; just because it did not work for a friend or a business you know does not mean it will not work for you.

        So be willing to try new things, be creative, and always strive to learn and improve, and you will eventually find something that works and has the potential to work extremely well.

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