You can do this by boosting your domain authority.
Google used to utilize domain authority as a metric to rate the reputation of a website a few years ago. Although Google no longer publishes this metric or its page-specific counterpart, page authority, it’s evident that they’re still using it in some capacity.
Moz devised their own domain authority algorithm to fill the void left by Google’s official number. Reverse engineering the Google algorithm, this method attempts to estimate the level of trustworthiness a certain website has with Google.
Websites are ranked from 1 to 100 in terms of their Domain Authority by the Moz algorithm. This is similar to how Google ranks websites.
Increasing your domain authority requires a considerable amount of time and effort, as you could expect. Content that is relevant and consistent is what Google and Moz are looking for when it comes to ranking well in search engine results pages. Most of the top publications have been operating for a long time and have tens of thousands of pages, articles, and website visits under their belts at any given time.
Good news: The lower your domain authority, the more straightforward it is to build it up.
Hootsuite’s domain authority increased from 91 to 92, which is a significant achievement for a large site like this. On the other hand, a brand-new website can go from a domain authority of 1 to 2 almost instantly.
It’s a little like progressing in a video game; the first few levels are the easiest, but as you continue, the challenges become increasingly difficult.
At least a domain authority of 10 may usually be achieved by any website that hosts at least some quality material. Beyond that point, on the other hand, may necessitate some serious effort.
To get to the top of Google’s search results for a specific term, it’s important to keep an eye on where you are and pinpoint where you want to be in the rankings.
For a local firm, a domain authority of 20-30 is often considered to be acceptable. Most local search results will rank you highly if you do this. Larger organizations, whether national or worldwide, must frequently strive for greater heights. You’ll do well with a domain authority of 40-60, but the more the merrier.
Boost Your SEO with Backlinks
Google uses backlinks to judge the quality of your content, as discussed above. The basic premise is that other websites will naturally wish to link to content that they find worthwhile.
Most people don’t go very far to locate good information, and that’s a problem. To find a good source, they look at the first few search results on the page and then connect to them.
As a result, high-ranking content tends to garner more inbound links. Content that doesn’t get a lot of attention tends to fade away over time.
As a result, how do you get around this issue?
Increase your site’s number of backlinks by using content marketing. The more valuable material you provide, the more likely it is to be discovered and linked to by others.
Business blogs have become so popular because of this. It provides them with an excellent platform for distributing their material and attracting a following that is enthusiastic about their company (and hopefully backlinks to their site).
Content marketing can also be used to generate leads by creating lead magnets. A case study or a white paper is a good example of a valuable piece of information like this. Your business-specific resources are likely to be linked back to when individuals use them in their own articles.
If you’re looking for an example, Agorapulse’s Social Media Lab is an excellent one. They conduct research and then make the findings public in the form of case studies that may be accessed for free online.
Content strategy is all about getting your message in front of as many people as possible. Since you can’t expect to rank #1 on Google’s SERPs overnight, you should focus on getting backlinks by distributing your content more widely.
Your content can be shared on social media, or you can directly email websites and encourage them to connect to your content. For example, you can also invite influencers to check it out. Advertising your material is another option if you’re serious about making sure your piece is viewed.
Using a backlink audit tool like SEMrush’s can help you figure out how many links you already have and how many you’re obtaining in the future.
You can keep track of your backlinks, remove “toxic” backlinks, and monitor your overall backlinking strategy with these tools.
Create Backlinks That Point to Your Site
However, why not do it yourself if you’re serious about getting your material linked to? It’s up to you (with the editor’s involvement, of course) to pick which high-authority content to link to when you produce articles for other websites.
In order to gain backlinks from other websites, you need to put in a lot of time and effort. If you’re willing to provide high-quality content for their site, most publishers, including me, will publish your work.
To get the most out of your author profile, you’ll normally get at least one link to your website, and if your website has some fantastic material, you may earn a few more links in the article itself.
You need to make sure that the content on your own website is top-notch and non-promotional, content that consumers can’t acquire elsewhere.
Our audit of 2,000 Google Ads accounts allowed us to gain a ton of backlinks via guest writing, for example. People wanted to know about this information, therefore editors were glad to allow us include a link in our pieces to this valuable resource.
As a last resort, you can also include links to your previous guest articles in your current guest posts. So, your earlier posts gain in authority, increasing the value of their backlinks to your new material.
Your article should include internal links as well as external links. Your site will look better in Google’s eyes if users visit more pages on your site, which encourages them to do so.
I propose 3-5 internal links every 1,000 words of text as a general rule of thumb. Links to your own material should be placed in these strategic locations as often as possible, especially at the opening and end of your article.
Use the Right Keywords in All Your Marketing Efforts
Google’s search engine results page (SERP) is a direct reflection of your keyword approach. The right keywords don’t mean much if you’re ranking poorly.
This was a great concept at the time, and when our blog traffic suddenly skyrocketed, we thought we had struck a homerun.
That blog piece, in fact, was the most popular page on our site for the next year (including our homepage).
However, none of the traffic resulted in sales. We haven’t had a single lead from that blog article to date.
The piece should have been a resounding success on the surface. We were getting 50-200 clicks a day from our post because it was on the first page of Google.
The search term “Freddy Krueger” brought it up, which was a problem.
As a result, we were attracting an audience that was not interested in what we had to offer, and as a result, no one converted.
Neither our content nor the title of our article was deceptive. There was something wrong with our audience (and it may have been murderous…).
It’s important to remember that each page and piece of content should be optimized for certain, thoroughly researched keywords. If you want to avoid keyword cannibalism, each page should have its own major keyword.
However, your keyword approach is critical. A few factors to keep in mind while selecting keywords to target:
Using your domain authority as a guide, select your keywords.
For immediate visibility in the SERPs, you’ll want to target the least competitive keywords you can find, even if you have a domain authority of 16. Take a look at the low-competition keywords and pick the ones that have the most potential to be searched for, and then begin with those. Though it’s still possible to generate and publish content for high-competition keywords, keep in mind that you can land up on page 6 of the search results.
Always keep your search goal in mind.
If you want your material to be found, it must match the searcher’s intent, just like in the example above. “10 recommendations to decide if launching a social media agency is for you!” is probably not what someone searching for “social media agency” is looking for. They’re on the lookout for new employees. It doesn’t matter how high you rank if your content doesn’t match the projected search intent.
Use a variety of terms.
Make a difference. Attempt to include both long-tail and short-tail keywords in your search engine optimization efforts. Marketing professionals need to be able to target customers at all stages of the buying process and funnel, and this will assist them do so.
Research is a necessary part of developing a keyword strategy. In order to find terms with high search volume, you can use tools such as Google’s Keyword Planner. In order to get the most out of your keyword strategy, you’ll have to solve this puzzle.
Also, what happens if you come across terms that you want to rank for but don’t have the domain authority to do so? Create a Google Ads campaign by adding them to ad groups.
5. Make Your Website More Effective
If you want to increase your chances of ranking well in Google’s search engine results pages (SERPs), you should consider optimizing the back end of your website.
The speed of your website should be your top priority. As a society, we’ve come to demand almost immediate gratification in everything we do. Deliveries of groceries (and pretty much anything else) and packages arriving in two days (or less) are all things we expect these days. to load web pages within a fraction of a second.
According to Google, a page’s bounce rate increases by 32% simply by taking it from a first-load state to a third-load state. And there’s only a 2-second time difference! The bounce rate increases by 123% during a 10-second load time.
The higher the bounce rate, the more important it is to Google, whose mission is is to link users with the information they want. In the end, a high bounce rate is a sign of poor user satisfaction. Slow-loading websites are penalized by Google’s algorithms because the search engine doesn’t want a bad reputation for directing users to unsatisfactory content.
Make sure your website is working smoothly before you look into any technical SEO difficulties. SEO rankings can be impacted by a variety of technical issues, including broken links, URL canonization issues, indexing failures, and more.
The good news is that once your website is up and running, you don’t have to worry about any of this anymore. Using a Site Audit tool like SEMrush, you can discover if there are any technical issues that need to be resolved.
It’s not all doom and gloom, though. Your SEO setup can often reveal hidden opportunities by delving down into the nitty-gritty details. It’s possible to lose out on clicks since you don’t have a schema markup like the one below.
Technical SEO may not be as much fun as writing original content or building links, but it is just as crucial. Spending just a few minutes here can have a tremendous impact, as it’s fully under your control.
Taking Over Google’s Search Engine Results Page
It’s a fantastic objective for any website to get to the top of Google’s search results page. Google Ads was created to give businesses a way to compete on the search engine results page (SERPs).
Do not hesitate to let us know here or in the comments if you’ve tried everything and still cannot rank highly in Google for your desired keywords. Let us assist you put together an advertising plan that will help you achieve your goals.
Additionally, the above-mentioned tactics are crucial if you want to achieve high SERP rankings with Google. Ranking #1 is not an exact science, but there are strategies to dramatically boost your ranking and obtain the outcomes you require.